Marketing

Designing a new website for your Estate Agency? Always consult your employees for their opinion

Gabrielle Pickard
Written by Gabrielle Pickard

Shop windows are important, as are ‘for sale’ and ‘sold’ signs stood outside houses. But when it comes to being the first point of call and interaction people will have with your agency, a website is the window to your business. Consequently, your agency’s website needs to be spot on to if you are to capitalise on the compelling marketing and brand-enhancing powers the right website is capable of achieving.

When redesigning a website or creating a new one, rather than merely consulting senior management, web designers, SEO experts and other SEO professionals, consult those closer to home – your employees.

Why, you might ask?

Employees who work for your agency are on the ‘shop floor’ every day. They are well-rehearsed at communicating with clients and receiving feedback. Your employees will have first-hand experience on what’s working for your agency and what needs improving. This vital knowledge can be used to your advantage when it comes to redesigning your agency’s website.

By asking employees what they think would work well on the new site, they can call upon their first-hand experience, communication and interaction with clients to help create a website that caters for clients’ needs and communicates your estate agency’s brand most effectively.

Make employees feel valued

According to research, more than two-thirds of employees plan to quit their jobs in the next five years. Your agency is only as good as the people who work in it and a skilled, experienced workforce is vital to the success of your business.

Involving valued members of staff in important issues that go above and beyond their normal duties, including the design of a new website and other marketing exploits, will show respect and make employees feel like valued members of the team.

Asking their opinion on the design and content of the new site can be a huge confidence booster amongst employees and help improve morale amongst your workforce.

Why not take the digital marketing of your agency one step further by getting employees involved in maintaining the site, such as writing blogs and creating social media content?

The millennial generation in particular, has been brought up digesting online content, so why not utilise this experience with the online world to your agency’s advantage?

By getting employees involved in the content for the site and other digital marketing campaigns, will not only help improve the user’s experience of your website and social media pages by ensuring they are full of content that wants to be read and shared, but will be a boost in staff morale, helping keep your stellar employees at your Estate Agency – a win, win situation for everyone!

About the author

Gabrielle Pickard

Gabrielle Pickard

Gabrielle brings more than a decade’s writing and editing experience, having been creating and editing high quality content for a wide range of publications in the property sector, reporting about the latest trends, news and developments in this fast-paced industry that doesn’t stand still for a second.

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