Marketing

Four awesome social media lead generation tactics every Estate Agent should know about

Gabrielle Pickard
Written by Gabrielle Pickard

Social media is at the forefront of everyone’s mind right now. It offers awesome potential for attracting customers and supercharging growth, and in 2014 almost a quarter of businesses boosted their revenue as a result of social media lead generation.

Facebook and Twitter have become central points of the internet, with an average of 30% of people’s time online being spent using social media. People also happily share a huge amount of useful information about their interests, likes and dislikes that can help you understand their needs better and tailor your services to them.

Social has become the most important platform for Estate Agents to explore. Implementing these four methods will convert more casual social media users into profitable leads:

Focus on more than Likes

On Facebook, it can be easy to fall into the trap of using your agency’s page as a simple popularity yardstick. The more likes, the better, right? But it can be much more complicated than that. The same way you’d perfect your website’s design, users prefer to see an engaging page that looks as though time has been dedicated to it.

Use customised calls to action, intelligent design, and include all the information people will want to know about you to turn a like into a potential client.

Find out what people are saying about your agency

There are many tools out there that let you monitor many channels of social media at once. Track common industry keywords, mentions (and misspellings!) of your Estate Agency, and conversations about competitors. You can keep track of what people are looking for, engage directly with users, and secure easy leads.

Talk to users with a personal touch and keep them excited about what you have on offer. Even those who aren’t in the market to buy property right now will remember their experience and be more likely to use your services later, or refer their friends.

Utilise gated content

Content that can be accessed only after filling in a form is a very useful tool for marketers. You can gather lots of useful contact details by promoting interesting content relevant to your agency. You’ll end up with the details of many people with an actual interest in what you have on offer, giving you the opportunity to find out more about your audience.

Tailor adverts specifically

It could be argued that the ability to reach potential new clients through organic content is diminishing. Paying for sponsored content via Facebook is still a cost-effective way to maximise reach, and could even save you money in the long-run.

You can set very specific criteria for who you’d like your adverts to reach, so you don’t waste your money on uninterested users. Target key demographics, interests and locations to pinpoint users looking to buy or sell, and your investment will be more than worth it.

Social media is an invaluable but tricky tool for Estate Agencies, and it pays to keep investing time into honest and quality posting and engagement with users. Keep these tips in mind to generate custom from a wider base in the future.

About the author

Gabrielle Pickard

Gabrielle Pickard

Gabrielle brings more than a decade’s writing and editing experience, having been creating and editing high quality content for a wide range of publications in the property sector, reporting about the latest trends, news and developments in this fast-paced industry that doesn’t stand still for a second.

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