Prop Tech

Give your Estate Agency a digital boost by investing in digital training

Gabrielle Pickard
Written by Gabrielle Pickard

Research shows that companies in Britain face serious implications if they fail to tackle digital skills shortages within their workforce. According to a study by the British Chambers of Commerce (BCC), three in four UK businesses have reported gaps in digital skills amongst workers.

In light of the research’s findings, Adam Marshall, Director General of the BCC, said:

“The evidence is clear: better digital skills make firms more productive, and a lack of digital skills holds them back.”

“Too many firms are stuck in an unproductive cycle, where the failure to take action is holding them back,” Marshall added.

The BCC’s research reiterates findings of survey compiled by Barclays in 2016 which found that 47% of businesses in the UK are of the opinion that an increase in digital skills amongst workers would result in a more productive workforce.

As the property industry becomes increasingly technologically-sophisticated and driven by digital innovations, the greater the digital skills of employees, the more productive an agency is likely to be and better equipped to move forward and evolve.

Providing agents with the necessary skills through digital training

Training existing employees in different aspects of digital features and trends within the property sector may require some initial investment, but the productivity and competitive advantage bridging digital skills gaps provides, is likely to quickly transpire into tangible rewards.

Naturally, the digital requirements will differ from estate agency to agency but some of the most pressing digital skills within the property sector include:

  • Web design
  • SEO
  • Content marketing
  • Data analysis
  • Coding
  • Video content production
  • Cyber security
  • Digital image software
  • Cloud-based storage and collaboration

Providing employees with training on these progressively important aspects of marketing, data and security is likely to be quickly repaid with increased productivity and agency growth.

Failing to capitalise on the surging use of technology within the property sector by equipping staff with the necessary skillsets, could result in an agency being significantly held back.

About the author

Gabrielle Pickard

Gabrielle Pickard

Gabrielle brings more than a decade’s writing and editing experience, having been creating and editing high quality content for a wide range of publications in the property sector, reporting about the latest trends, news and developments in this fast-paced industry that doesn’t stand still for a second.

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